Verisk:
Rebrand
Verisk is a leading data analytics and risk assessment company, empowering businesses to make smarter decisions and adapt to a rapidly changing world. Their visual identity is guided by a design philosophy built around four principles—human-centric, expansive, purposeful, and precise—which ensure consistency while allowing flexibility and creativity. Inspired by data as a blueprint, the visual system uses dynamic circular motifs, overlapping shapes, and vibrant color to convey motion, global impact, and the evolving nature of their insights.