Winning through partnership
Frontline Tubular, formerly Welded Tube of Canada, embraced a new visual identity guided by their brand ethos, “Winning through partnership,” emphasizing collaboration and connection. The system, called “Partnering for Progress”, is built on a strong foundation that highlights their reliability and responsiveness—showing they’re always ready to support customers while going above and beyond to make work easier. The design reflects their deep industry knowledge, blending experience with fresh thinking, and brings to life the spirit of partnership that drives progress for both their team and clients.

Note: The visuals presented here represent an alternate design direction explored during the project.