Vanderbilt Health:
Brand optimization
and system refresh
Precisely you
Vanderbilt Health is the Southeast’s most comprehensive health system, with a vision to lead in advancing personal health and a mission to deliver a personalized patient experience with care and expertise. The refreshed visual identity centers on a “V” pattern inspired by a DNA strand, symbolizing both personalization and precision in care. Designed to evoke confidence and expertise, the identity builds on the existing brand to support growth, enhance recognition, and differentiate Vanderbilt Health from competitors and Vanderbilt University.