We Improve Health Every Day.
Sentara embarked on a journey to become a true integrated delivery network—“One Sentara.” They needed a refreshed logo and identity to make healthcare simpler to understand and easier to access for the communities they serve.

We modernized their wordmark while preserving the established symbol, simplifying the name from Sentara Health to simply Sentara. Building from this foundation, we created a new visual system inspired by the idea of being “Seamlessly Connected.” Soft, organic curves, an approachable color palette, and flexible applications brought the identity to life, balancing trust with consumer-friendly energy.

The refreshed brand tested positively with consumers and was activated through a major brand reveal in 2023, setting Sentara up for success as it continues to grow its reach and impact.